Website Marketing & Promotion

The Internet is an excellent tool for marketing and promoting your business. It can provide you with a corporate image that the whole world can see, and a regional, national or worldwide customer base for the service or products you offer. Imagine making a credit card sale at 3 o'clock in the morning to a customer in Australia, while you are sleeping.

If you want to make good use of this vast resource, it is not enough to have a website. It has to be actively marketed in order to bring the customers you are looking for to YOUR site. Without this it is rather like throwing your company flyer out the window into the wind and hoping that someone catches it, and that just by chance that person happens to be interested in what you are offering.

The shear growth of Internet usage is phenomenal. And for obvious reasons. It is THE quick and convenient way to find out information, to seek out products and services that interest you, and to buy those things and have them delivered to your address.

You go to the High Street to book a flight on a plane, but you're told that the flight is full. You immediately return home and book a flight on the same plane over the Internet. The flight was not available in the shops because it was bulk-bought by an Internet marketing company who can confidently get rid of it in a matter of seconds, and at a very attractive price. They are confident because their website can easily be found by the search engines currently operating on the Net. All you do is type "flights to Rome" in the search window, and their website comes high up in the listings.

You want to have some flowers delivered to a relative in a town three hundred miles away (or three thousand). You type "florist" and the name of the town into your favourite search engine and, Hey Presto!! it's all done and paid for in a matter of a few minutes. Easy business for the florist, certainly. However, they did have to be on the Net, have a website that could handle secure customer details, and they had to be found, hopefully ahead of any competitors.

Active Marketing. Having your web address displayed on your shop front, on your stationery or your advertising is fine. We would call this passive marketing. People may make a note of your site address and logon when they're ready for what you're offering. But how do you attract the customers who are looking for your business RIGHT NOW?. The answer is that you actively help your potential customers to find you, when they're looking. This is one of the services we can offer you – the monthly submission of your website details to the major search engines.
Business Internet Marketing and Promotion

e-Commerce. Further to having a website, especially one that is properly marketed, it is desirable to have a website that YOU control, that you can edit and develop as your business changes. It is equally important that this is easy to do so that it does not take up your time, and that what you end up with is professional and does what you want it to do. The skills that have been gained by you or your staff should be easy to pass on as your circumstances change, so that you remain in control. The alternative to this is that you are forever reliant on the external services of designers and developers, and this does not come cheap! A website that you control is another service we can offer, stand alone or "bolt-on", at a price we're confident you will find attractive.
An e-Commerce Website that YOU can Edit and Control